Canadians may have to wait until 2015 to shop at Nordstrom, but we’ll be seeing ads as soon as 2014.
The top-shelf American fashion retailer, founded by John W. Nordstrom and Carl F. Wallin, plans to advertise for a year in advance, prior to entering the Canadian market. Nordstrom Canada president Karen McKibbin believes that this will help build brand awareness.
Expect the same immersive shopping experience as the store’s American counterpart. One key difference between the two, however, is Nordstrom Canada plans to increase its mass market appeal with a mix of products that appeal to all budgets.
“We get upset if you don’t serve the customer,” says McKibbin.
Four Canadian locations have been announced, with additional stores planned to open, including Nordstorm Rack, which offers discounted prices.
The Toronto Star