• With all this tech about, is the big idea 'no idea'? Aussie CDs discuss. *May contain irony.

    / Comments (3)

    Are we thinking stuff through too much? What if we just chucked a load of tech together and let the public pick the bones out of it. And besides, there's just no room for an idea in amongst the live-streaming 3D-printed QR codes being delivered by a quad-copter.

    Starring a galaxy of creative stars from Down Under, this is of course a spoof that sets the stage for the Creative Fuel event in Sydnay at the end of July.

    The point is valid though. Increasingly tech can come first and the idea a distant second - if at all. It's a watchout for everyone: yes, technology can augment an idea but not replace it. Ideally it's invisible, working bits magic behind the scenes, letting the big thought land without interference or hoop-jumping.

    Find out more about the Creative Fuel event >

  • Amazing student chalkboard art is genius but anonymous. #dangerdust

    / Comments (0)

    At the Columbus College of Art and Design, two college students have gone rogue - but publicly at least, no one's letting on which two. The anonymous duo, who go by the name Dangerdust, sneak into a classroom each Sunday or Monday and create a masterpiece out of nothing but chalk. All we could manage at school was a speed knob.

    The pair are both seniors in Advertising & Graphic Design, but somehow they manage to spare the brainpower and time to create these chalkboard works of art - some taking 11 hours to complete.

    You just have to marvel at the technique, the breadth of styles, the thinking that's gone into it and the commitment and planning.

    “When you’re working on long extended projects for graphic design classes it’s easy to… lose motivation,” they said. “I think we’re tired of the computer, and [chalking] gives us motivation.”

    “I remember the first couple we did, I didn’t think anything was going to happen, [but] people were like, ‘Yeah, I’ve seen that on Instagram!’” they remembered. “We get so giddy over 10 likes on Instagram.”

    Dangerdust on a day outDangerdust on a day out

    Via

  • Saatchi & Saatchi Canada “One Drink Can Change Everything”

    / Comments (0)

    Saatchi & Saatchi, Canada's cool print work for The Canadian Safe Boating Council.

    Credits:
    Executive Creative Director: Brian Sheppard Group Creative Directors: Matt Antonello, Joel Arbez Copywriters: Matt Antonello, Kelly Finnamore Art Directors: Joel Arbez, Christian Buer Photographer: Philip Rostron / Instil Productions
    via: Stimulant

  • Who are the Cannes Contenders? Find out at this Contagious Briefing Monday, May 12th

    / Comments (0)

    If the Oscars and the Super Bowl had a baby, it would look like the Cannes Lions International Festival of Creativity. This is the place where the most talked about advertising innovations of the year battle it out for precious metal statues that shower fame and fortune on those who win them.

    Casting his expert editorial eye over the most creatively exciting categories including Film, Cyber, Integrated and the coveted Titanium Lions, Contagious co-founder and SXSW 2014 speaker Paul Kemp-Robertson will showcase some of the world’s strongest Cannes contenders – threaded together into the key themes and marketing trends that Contagious has identified over the past year.
    Registration limited so act fast. Register Here.
    Who will win a Cannes Lion?
    DATE:
    Monday, May 12, 2014

    SCHEDULE:
    5:00 - Registration & appetizers
    5:30 - Session begins
    6:15 - Q&A
    6:30 - Event finishes (approx)

    LOCATION:
    2nd Floor Events
    461 King St West
    Toronto, ON M5V 1K4

  • Toronto's Capital C Creates Ideas Worth Spreading for TEDxColumbiaSIPA

    / Comments (0)

    Toronto agency Capital C has produced two short-form films for the recent TEDxColumbiaSIPA conference: "The Vine Effect" and "The Glass Era." The two films speculate on what would happen to society if we stopped seeking out and consuming smart, provocative and inspiring long-form content to the likes of which TED and TEDx provide. The films, showcased at the event and live on YouTube.

  • Volkswagen's Countdown to a Golf

    / Comments (0)

    Volkswagen Canada and it's Montreal based ad agency Palm + Havas create nothing more than a countdown that actually reduces the price of the 2015 Golf and Golf GTI to visitors on their website, counting down every second, up to $1,000 per day.

  • kbs+ Event Joins Toronto Ad Community for SickKids

    / Comments (4)


    Thursday, May 9, kbs+ is hoping to bring together the advertising community for a good cause for their 4th annual "A Night at the Summit." They're looking to raise $20,000 for the Summit for SickKids program which helps bring awareness to childhood cancer and raise funds for the SickKids' Oncology Department and Cancer Genetics Research Program. Adam McClare from kbs+ and Hart Togman from Juniper Park are founders of the program and are set to tackle Mt. Kilimanjaro in July. As background, both Adam and Hart have been directly affected by the disease: McClare's mother is a cancer survivor, and Togman's young cousin was treated for Hodgkin's Lymphoma at Sick Kids.

    Next week's event is being hosted by the comic Trixx, and indie band, Hands and Teeth, will be performing.

  • Ron Jeremy rejected by the Toronto Jewish Film Festival

    / Comments (0)

    Here's an intimate little film, directed by Brian Lee Hughes (OPC & Skunk), starring adult film star, director and producer, Ron Jeremy, whose films have (sadly) been rejected by the Toronto Jewish Film Festival.

    According to the Toronto Jewish Film Festival website, "only the best of Jewish film" makes the cut. Sorry Ron. Credits after the jump...

Rocket Fuel