• The Source - Back Yard Monster SuperStar

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    Thumbs up to our friends at Juniper Park for reminding us that The Source is still alive and doing business in Toronto.

    Advertising Agency: Juniper Park, Toronto
    President / Chief Strategist: Jill Nykoliation
    Executive Creative Directors: Alan Madill, Terry Drummond, Barry Quinn
    Art Director: Randy De Melo
    Copywriter: Jonathan Careless
    Producer: Anne Marie Martignago
    Account Director: Geoff Wilton
    Account Executive: Aviva Phillips
    Production House: Sons And Daughters
    Director: Matt Swanson
    DOP: Bobby Shore
    Editor: John Evans
    Editorial House: Panic and Bob Editing
    Audio House: Eggplant
    Music director: Rocco Gagliese
    Post: Crush
    Colour: Notch

  • MINI - Suddenly Everything Seems Old

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    Advertising Agency: Anomaly, Toronto, Canada
    Creative Directors: Dave Douglass, Pete Breton
    Art Director: Stefan D'Aversa
    Copywriter: Noah Feferman
    Photographer: Phillip Rostron

  • Natrel Demands More Respect From Milk Drinkers In New Ad Campain via Lg2

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    Full Credits:
    Ad Agency: Lg2
    Digital Agency: CloudRaker
    Media: DentsuBos
    Creative Directors: Marc Fortin, Claude Auchu
    Designers: Marie-Pier Gilbert, Jean-Philippe Dugal, Sophie Valentine, Marilyn Marois, Romain Albertini
    Creative Team: Lysa Petraccone, François Sauvé, Jean-François Thériault, Martin Baron, Marie-Ève Leclerc-Dion, Stuart Macmillan, Thibault Gehard, Jean Landry
    Strategic Planning: Anne-Marie Leclair et Cohésion Stratégies
    Account Services: Marie-Christine Cayer, Catherine Draws, Vanessa Dicaire, Julie Dubé
    Photographers: Shoot Studio, Martin Girard / La Cavalerie, Olivier Staub Director: Les Enfants, Jonathan Bensimon
    Production company: Les Enfants
    Agency producer: Isabelle Fonta
    Post-production: Vision Globale
    Sound: Boogie Studio Music: Apollo
    Print production: lg2fabrique
    Interactive production: CloudRaker

  • Mazda Has Changed the Game With The Help of JWT Canada

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    Mazda Canada has changed the game… again. Breaking free from the typical automotive brand’s Instagram feed of monotonous car photos and features, Mazda is using the social media platform in a new, innovative way.

    Introducing: The Long Drive Home. It’s a 4-month virtual road trip on Instagram. Creative content storytelling like one-to-one fan interaction, pop culture, events, and car performance & capabilities took fans on the new journey. It even ends with a big surprise for one particular fan – the keys to a new Mazda!

    The Credits:
    Advertising Agency: JWT, Canada
    SVP, Creative Director: Ryan Spelliscy
    Copywriter: Mandip Salh
    Art Director: Tim Zimmerman
    Chief Creative & Integration Officer: Brent Choi
    Social Media Director: Tony Wong
    Community Manager: Alice Greenberg
    Account Executive: Catherine Norman
    Senior Project Manager: Kristen Neamtz
    Animation: CWF3D

  • Rabbit Pizza Billboard Made With Real Rabbit??

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    How long would this if at all last in Toronto...Dundas Square maybe?

    From our friends in New Zealand
    Advertising Agency: Barnes Catmur & Friends, Auckland, New Zealand
    Executive Creative Directors: Paul Catmur, Daniel Barnes
    Creatives: Rob Cook, Brad Stratton, Rob Longuet-Higgins
    Producer: Shayna Armstrong
    Account Directors: Jo Cheyne, Meredith Maclean, Luke Farmer
    Production company: Juggernaut

  • TJFF Toronto Jewish Film Festival 2014 Trailer

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    To showcase Jews’ great reputation in cinema, DDB Canada & Tribal Worldwide are launching a new campaign featuring ridiculous Jewish films that have been rejected by the Toronto Jewish Film Festival, highlighting the fact that only the best of Jewish Film make it in to the Festival.

  • The Librettogram - Toronto Pizzeria Libretto Delivering Social Media Style

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    Via Toronto creative shop UNION, Pizzeria Libretto to Delivers Pizza to Social Media

    The scoop -

    Each pizza on Libretto’s menu was photographed in all its luscious glory and then cropped into nine separate shots. Uploaded and viewed in Instagram’s Grid View, they re-form into individual pizzas. Users can scroll through the entire menu at the flick of a finger. Clicking on each picture brings up a mouth-watering close up as well as a bite-sized piece of information about the quality of the ingredients and the precise attention that go into that specific pizza. By reframing the VPN (Verace Pizza Napoletana Association) story into a format and medium our target engages with every day, we were able to deepen customers’ appreciation for what Pizzeria Libretto does and strengthen their connection to the restaurant.

    The Creds:
    Campaign: Librettogram
    Client: Pizzeria Libretto
    Ad Agency: UNION Creative
    Executive Creative Director/Partner: Lance Martin
    Copywriter/ Associate Creative Director: Mike Takasaki
    Art Director/ Associate Creative Director: Glen D’Souza
    Account Manager: Rhiannon Enss
    Head of Integrated Production: Jen Dark
    Production Artist: William Leung
    Social Strategist: Alex Avendaño
    Photographer: Edward Pond

  • RBC and Entrinsic launch cinematic campaign for first-time Homebuyers

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    Buying your first home can feel like an experience straight out of a Hollywood film. Digital culture agency Entrinsic has partnered with RBC® to create a campaign worthy of Tinseltown, connecting first-time homebuyers to the financial institution to help make sure their story has a happy ending.

    RBC's first-time homebuyer campaign is centred around three movie trailer-style films directed by veteran Hollywood filmmaker Jeremiah Chechik (National Lampoon’s Christmas Vacation, Benny & Joon). Each trailer promotes a fictional movie following a couple going through the ups and downs of buying their first home, showcasing just how different the journey can be for everyone—it might feel like an upbeat romantic comedy, an emotional drama, or at times even a horror...more after the jump

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