Who said QR Codes are useless? Well we certainly have. We think they're one of the biggest turds created by digital advertising (and that's saying a lot). But maybe we're wrong.
To cut down on time spent screening resumes, interviewing and testing artists, this tattoo shop in Turkey along with agency BÜRO, launched a campaign to test participants' skills.
Berrge Tattoo used a print campaign to screen applications. Interested artists would have to fill in a QR code by hand which they would then scan, giving them access to details about the job.