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  • Stop Saying 'Awesome'

    April 5th, 2013 / Comments (8)

    Instead, use "Instead of Awesome" to find alternatives because you probably use that word WAY too often.

    We think this site is spectacular.

  • J-DAR Calculates How Jewish Your Favourite Movies Are

    April 5th, 2013 / Comments (0)

    In order to dispel the (oddly) popular myth that The Jewish Film Festival (TJFF) shows mainly exclusively religious or traditional films, DDB Canada with TJFF created the J-DAR.

    The online tool calculates exactly how Jewish favourite Hollywood films are. The results are accompanied by contextualized TJFF film recommendations along with a link to get tickets.

    Nicely done.

  • Showing Silent Films on Instagram

    March 26th, 2013 / Comments (0)

    For the Toronto Silent Film Festival, Cossette Toronto updated the silent film, making it relevant for a new generation of moviegoers.

    They created several Instagram accounts that acted as trailers for silent films. You can find them here, here and here.

    The Toronto Silent Film Festival runs from April 4th to the 9th.

    And, check out the case study below.

    Via glossy.

  • Website of the Day

    March 22nd, 2013 / Comments (0)

    Right here.

    While this is safe for work, it is fucking insane and might cause seizures. View at own risk.

  • Taking a Road Trip With Nova Scotia Tourism

    March 22nd, 2013 / Comments (0)

    Nova Scotia Tourism teamed up with Extreme Group for this wistful, nostalgic spot romancing the road trip.

    Makes us want to check out of the office early and hit the road.

    Via Stimulant.

  • Ontario Government Takes Shot at Social Smokers

    March 22nd, 2013 / Comments (0)

    As part of their ongoing efforts against smoking, the Ontario Government is calling out social smokers in an attempt to stigmatize their behaviour.

    BBDO Canada and Proximity were responsible for creative and media buying was by ZenithOptimedia.

    The campaign drives traffic to the Government's Facebook Page. The campaign is targeted at younger people with pre-roll in cineplex theatres and ad placements on muchmusic.com and MTV.com as well as OOH placements across university campuses.

    Via strategy.

  • A Google Chrome Experiment

    March 21st, 2013 / Comments (0)

    While not necessarily related to advertising, we'll be damned if this isn't incredibly fun.

    Turn any website into a Google Chrome Maze controlled by your smartphone.

  • The Perfect Night to Commit A Crime

    March 21st, 2013 / Comments (0)

    The Annual Policeman's Ball is an annual fundraiser attended by Toronto's Chief of Police and other high-ranking officials. With Toronto's top crime fighting talent in one room, it's the perfect night for criminals to get some loot.

    Creative from DDB Toronto.

    Via Ads of the World.

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