As part of their ongoing efforts against smoking, the Ontario Government is calling out social smokers in an attempt to stigmatize their behaviour.
BBDO Canada and Proximity were responsible for creative and media buying was by ZenithOptimedia.
The campaign drives traffic to the Government's Facebook Page. The campaign is targeted at younger people with pre-roll in cineplex theatres and ad placements on muchmusic.com and MTV.com as well as OOH placements across university campuses.
The Annual Policeman's Ball is an annual fundraiser attended by Toronto's Chief of Police and other high-ranking officials. With Toronto's top crime fighting talent in one room, it's the perfect night for criminals to get some loot.