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  • TBWA Says Goodbye to WestJet

    October 24th, 2012 / Comments (0)

    "Let's Do Business" is the name of the last campaign that TBWA will be doing for WestJet. 'Creative differences' is cited as the reason for the split, however we've heard that there is a bit more to it than that.

    Either way, enjoy the spot below which is set to be followed by three more 15 second spots in the coming months.

    Via Marketing Mag.

  • InteraXon Debuts Brain-Controlled Computing Device

    October 23rd, 2012 / Comments (0)

    Hogtown based start up, InteraXon has been working in relative obscurity for the past couple of years perfecting the technology of thought-enabled computing.

    Yesterday, they announced their debut product is hitting market via crowd-funding platform, Indiegogo. Muse is a brain sensing headband that allows users to control applications ranging from gaming to education to memory training to music. It tracks the effectiveness of the brain by measuring how brainwaves react in real-time, translating these insights through mobile and web applications.

    If this sounds interesting to you, check out their Indiegogo campaign here to learn more.

  • Paypal: The Early Days

    October 22nd, 2012 / Comments (0)

    Max Levchin, co-founder and CTO of Paypal, recently published some previously unpublished photos of the Paypal team, documenting it's evolution from start up to global e-commerce force.

    The above picture is likely the first picture of Paypal as a company, ever. It was taken in 1999. Check out the slideshow for more.

    Via Max Levchin.

  • Famous Logos In Comic Sans? Hilarious!

    October 19th, 2012 / Comments (0)

    Comic Sans continues to reign as the font du jour to hate. Russian Designer, Oleg Tarasov has rendered famous brand logos in the playful, relatively innocent font for his project 'Not Strong Mark'.

    We're having some trouble figuring out exactly what Oleg is trying to say with this project, but we're sure it will give you a chuckle nonetheless.

    Via Laughing Squid.

  • Juniper Park wins CIBC

    October 19th, 2012 / Comments (0)

    After nine months of agency reviews, CIBC has officially handed the keys over to MediaCom and Juniper Park.

    Juniper Park will be responsible for the overall brand strategy and planning, creative and social media.

    Via Marketing Mag.

  • WWF-Canada Responds To the Northern Gateway Pipeline

    October 18th, 2012 / Comments (0)

    With help from John St. Canada, WWF-Canada has launched a new public awareness campaign to garner support to stop the proposed construction of the Northern Gateway Pipleline. The proposed pipeline is mapped to go straight through British Columbia's ecologically sensitive Great Bear region.

    The campaign is built around a fake news channel called "The Inevitable News". A series of 4 segments will be revealed over the next two weeks highlighting some potential outcomes of the pipeline.

    Via I Believe In Advertising.

  • Digifest Toronto

    October 18th, 2012 / Comments (0)

    Digifest Toronto avoids a lot of the trappings of typical, bloated marketing conferences. We wont name any names and we'll leave you to fill in what, exactly, those trappings are. We're sure you'll have no trouble filling in the blanks.

    The tickets are reasonably priced (relative to other conferences) and while we haven't yet attended, the schedule looks like it is actually legitimately interesting and thought-provoking. A quick glance shows talks from 3D artists, lectures on classical art in video game design, and a lot more.

    Toronto needs more conferences like this — thought-provoking, accessible and no lectures on e-commerce trends or SEO.

  • Introducing the Mumbai Egotist

    October 18th, 2012 / Comments (0)

    Today, we're proud to announce the launch of our newest Egotist site in Mumbai. If you've ever wondered what kind of work is coming out of India, you can follow it all on
    The Mumbai Egotist — the 36th site in our plan for total world domination. As for the tagline, 'Upper Worli' is the Madison Avenue of Mumbai. Pay 'em a visit, subscribe to their feed, follow them on Twitter.

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