The Children of the Street Secret Society just launched this campaign to raise awareness about online crimes against children.
The campaign is designed to reach potential supporters and potential perpetrators, but not children themselves. So, the OOH ads are all placed in 19+ establishments and online ads appear on male-targeted sites like maxim.com.
Online ads feature what appears to be a grainy webcam with an invite to connect, see above. If a user clicks, a camera lens turns on the user and it reads: “if you’re thinking of hooking up with children, don’t. Undercover officers are online.”
You can check out the full and effectively creepy site for the campaign here.