A really nice, typical Canadian kinda nice new spot from the creatives at Sid Lee and Steam Films directors Henry & Rel give us: Mark's (formerly known as Mark's Work Wearhouse) "You're Ready." While the narrator explains how "Canadians don't wait for life to happen, because we're ready...ready to take the next step," the anthem ad takes us on a peaceful yet thrilling journey from hidden rural Canadian lakes to downtown Toronto roof top parking lots...this one gave us goose bumps.
A couple behind the scenes images for your viewing pleasure...
In the city with Sid Lee + Henry & Rel and their amazing DP, Michael Simmonds.
Day 2 on set with Sid Lee + Henry & Rel.
Production Company: Steam Films
Director: Henry Joost & Rel Schulman
Executive Producers: Krista Marshall & Tasha Litt
DP: Michael Simmonds
Line Producer: Kelly King
Creative Ad Agency: Sid Lee
Agency Producer: Cathy Erbe
Copywriter: Laurent Abesdris
Art Director: Lorne Covant
Creative Director: Jeffrey Dasilva
Post House: Relish Editing
Editor: Chris Murphy
Xfer House: Alter Ego
Colourist: Eric Whipp
Audio House: Eggplant
Behind the scenes images courtesy Steam Films.