Toronto-based agency UNION has teamed up with Partners for Mental Health, a national, charitable organization dedicated to transforming the way Canadians think about and support mental illness, to bring to light the shocking statistics that surround youth suicide. After car accidents, suicide is the leading cause of death among young Canadians and accounts for 762 deaths a year.
“The fact that suicide is the #2 cause of death among teens is shocking.” said Lance Martin, Partner and Executive Creative Director at UNION. “We wanted to do something really impactful to draw attention to it.” The PSA, which launches during Mental Illness Awareness Week, uses the all too familiar angry door slam that we associate with typical teen behavior to highlight that sometimes there is an underlying issue that shouldn’t be ignored. It resonates with parents because the truth is that sometimes living with a teen can be challenging, but that if the signs do go unnoticed and help is not provided, living without one would be worse.
The PSA calls on viewers to visit rightbyyou.ca and sign a petition encouraging governments to change the way we support and fund youth mental health.