Branded magazine offers custom content, sampling and unduplicated Canadian audience to media industry
Jones Media (www.mrandmrsjones.ca) -- the Toronto-based Canadian premium shopper network offering a consumer-centric media proposition to national advertisers -- is pleased to announce the launch of a new fashion magazine for their client Beyond the Rack (www.beyondtherack.com), the Canadian e-tailer success story. A mock-up of the first-ever publishing enterprise for Beyond the Rack, along with premium incentives, was dropped to 200 top tier media planners and buyers. The magazine, to be officially launched in the Spring of 2014, will target fashion-conscious, educated, Canadian online female shoppers in the 18 - 49 year demographic and will offer timely features on fashion and beauty, health and wellness, home and life, and food and travel. Due to its unique circulation strategy, the magazine will deliver an unduplicated audience of 300,000 with a total readership of 750,000.