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  • Pabst Canada: "No Fat Chicks Allowed"

    August 15th, 2012 / Comments (0)

    If you thought for a second that Pabst Canada's social media is not run by a bunch of hosers, let this be proof otherwise.

    The Twitter account recently pictured of a sign of a chalkboard reading "No fat chicks!" with the text "Rule #1 at Club Tropicana".

    Pabst Canada even responded, telling them to apologize and that they were being "shitty".

    They were, and a lot of other people on social media agreed.

    What followed was a half-baked apology on their their blog — essentially amounting to "Oops, you guys don't get it, but I'm sorry anyways".

  • Monster Energy Drink Sponsorship Violates Adam Yauch's Will

    August 14th, 2012 / Comments (0)

    In case you were offline for the past 3 weeks, it was recently reported that Adam Yauch's will forbid the use of his image, likeness or any of his creative output to be used for commercial means.

    We're hearing about this again as 'Ruckus in the Rockies', an event in Alberta sponsored by Monster Energy produced a series of promo videos and a mix containing Beastie Boys songs and performances. Not only that, but it named the Beastie Boys and Adam Yauch in text on the video.

    The Beastie Boys are filing a copyright claim for $150,000 in damages against Monster Energy Drink and rightfully so.

    You can find the claim here.

    Via Variety.

  • Toronto Humane Society & Rethink Team Up to Save Dogs

    August 13th, 2012 / Comments (0)

    Hundreds of dogs die every year simply because their owners lock them in a hot car in the sun for too long.

    Rethink Toronto along with the Toronto Humane Society has launched a website along with a prototype dog collar — the Dog Caller — which alerts pet owners when the temperature in their car is getting too hot.

    They have also launched volunteer-run 'Doggy Havens' as an alternative to leaving your pet in the car while shopping.

    There's a whole lot of good happening right here.

    Via Creativity.

  • Molson Export Hits The Radio Airwaves

    August 13th, 2012 / Comments (0)

    Taking a break from chasing the 18-24 male demographic, Molson Export has launched a radio-only campaign highlighting their dedication to supporting sport on the radio.

    The campaign launched on July 3 and will continue until November, in both English and French.

    This campaign further reinforces Molson Export's alignment with all things sport.

    We should also add that it's amazingly refreshing to hear about a lifestyle brand not launching a shiny new digital campaign in hopes of capturing the interest of that highly-elusive young male demographic.

    Besides, my dad can still drink most of my friends under the table on a Saturday afternoon.

    Via strategy.

  • I Have Read and Agree with the Terms of Service

    August 8th, 2012 / Comments (0)

    The above statement may not be the biggest lie on the web as ToS;DR claims, but it certainly is a contender for the most frequent.

    The site's aim is to correct this. Using crowd-sourced information, the site rates Terms of Service and Privacy Policies across the web based on a variety of criteria and summarizes their findings in an easy-to-digest, colour coded breakdown.

    Visit Terms of Service; Didn't Read and see how much your favourite sites respect your privacy.

  • Ride for Rob Ford

    August 8th, 2012 / Comments (0)

    Even though Rob Ford's weight loss campaign turned into a media circus — and then later — a massive failure, Dukes Cycle has decided to launch a microsite allowing cyclists and commuters to donate their rides to Rob Ford to raise awareness about the health benefits of riding a bike to work.

    While we maintain that the absolute last thing Toronto needs is another Rob Ford fat joke, this site actually makes the mayor look pretty adorable.

    Just look at how happy he is when you drag your arrow to 'Hallelujah!'

    Donate your ride to Ride for Rob today.

  • Canadian Entrepreneur Donates $22.5 Million Building to University

    August 8th, 2012 / Comments (0)

    Toby Jenkins graduated from the University of Waterloo with a Bachelor's degree in environmental sciences back in 1982.

    Earlier this month (August 1st, to be precise) Toby donated a 60,000 square foot, $22.5 million facility to the University.

    The building, charmingly referred to as 'TechTown' was fully owned by Toby Jenkins and maintains tenants such as Google, a daycare and a café.

    Via TechVibes.

  • Together, As Always: A Digital Archive of Personal Notes

    August 8th, 2012 / Comments (0)

    Artist Julianne Aguilar created a digital archive of personal letters and notes found in second-hand books.

    Together, As Always is voyeuristic, easily-browsable, searchable and frequently updated.

    We like this a lot.

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