New York Fries has launched an all new, quality hot dog called the 'Premium Dog.' And like any other luxury brand item, you have to look out for the knockoffs.
“New York Fries is a very courageous client,” said Barry Quinn, executive creative director at Toronto ad agency Juniper Park.
“They had an interesting problem to solve: they’ve been selling hotdogs for 25 years, and now they have re-formulated them. They took something like a French fry and elevated it, and want people to expect more when they get a dog.”