• Toronto Will Host 1st Annual Buffer Festival, Showcasing Exclusively Created YouTube Content

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    Buffer Festival is a multi-day theatrical event that showcases the best creative work from video creators on YouTube. The 1st annual Buffer Festival will be held November 8-10, 2013 in multiple theatres across the entertainment district of Toronto, Ontario, Canada.

    Buffer Festival is created and brought to you by ApprenticeA Productions, the team who directed and produced the CTFxC wedding video and the upcoming YouTube documentary Vlogumentary. The festival is co-produced in partnership with the CFC Media Lab.

    There are two different styles of feature-length shows at Buffer Festival: a show centered around your favourite YouTuber, and another show centered around a particular genre. Each show will have a variety of YouTuber special guest appearances with it's own special YouTuber host. Each show is a custom experience.

    The shows will take place in various beautiful theatres around the downtown entertainment district of Toronto. Each theatre is within walking distance of each other and the designated hotels. On the 3-5 minute walk between theatres, you'll be greeted with all aspects of the 4th largest city in all of North America. A city full of dinging street cars, bumbling buses, underground subways, bicyclists on the road side, and a seemingly endless amount of restaurants and coffee shops.

    Tickets will be available for purchase online at bufferfestival.com and through the TIFF Bell Lightbox.

  • Cool Title Sequence Promo for Drafthouse Films "I Declare War"

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    Drafthouse Films "I DECLARE WAR" is currently screening at select theaters in the US, check out the full title sequence created by Toronto's own production studio Six01.

  • Sid Lee Creatives New Brand Identity and Packaging Design for Blue Goose Organics/Natural Foods

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    Blue Goose is a Canadian based organic & natural food brand that practices vertical integration and lives by the philosophy that if you look after your land and animals, they will look after you. They currently produce organic and natural beef, chicken and fish for the Canadian market. At Sid Lee they developed their brand platform as well as the identity and packaging design. In developing the identity, they worked with LA based illustrator Ben Kwok to develop illustrations for the cow, chicken and fish that Blue Goose raises, and applied them to the packaging artwork. Photos by Rob Fiocca from Fiocca Studio.

  • Robert Pattinson for Christian Dior Homme - Uncensored Official Director's Cut

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    Dior Homme Fragrance Uncensored Director's Cut starring Robert Pattinson, directed by Romain Gavras. Music by Led Zeppelin.

  • Passat Owner Gets Price Gouged at a Lemonade Stand Run By Two Sweet Kids In Red Urbans Latest Ad for VW

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    Toronto creative ad agency Red Urban's latest work for the Volkswagen Passat is a lesson in price gouging. The spot entitled "The Stand" features two young girls who operate a lemonade stand, but not your typical sidewalk lemonade stand entrepreneurs...these young ladies seem to know a thing or two about fluctuating pricing.

  • Nordstrom Canada sets up shop with the selection of DDB Canada

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    Work begins immediately in lead-up to Fall 2014 Canadian store launches

    Vancouver and Toronto, September 4, 2013 – DDB Canada is immensely proud to announce that Nordstrom Canada has selected the agency as its new marketing communications partner. The news comes on the heels of a competitive pitch process led by DDB Canada Vancouver, which involved two other agencies.

  • Entrinsic and Women’s College Hospital Foundation “Raise Your Voice” Campaign Engages Support with Avril Lavigne Interactive Chorus

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    Digital culture agency Entrinsic and Women’s College Hospital Foundation launched a new campaign – “Raise Your Voice” – in partnership with singer-songwriter, Avril Lavigne. Aimed at starting a real and intelligent conversation, the campaign will rally individuals to join the world’s largest chorus in support of healthcare for women.

    WCHF tasked Entrinsic with creating an engaging partnership to raise awareness of their innovative mission. Knowing that this effort needs to reach a younger female audience, one that the hospital hopes to engage early as part of a long-term donor relationship, Entrinsic recruited the globally recognized Canadian singer/songwriter, Avril Lavigne, to be the celebrity face of the campaign. Avril has almost 43 million Facebook fans, many of whom are the young, female audience that WCHF hopes to reach and engage. The charity landscape makes it difficult to develop a healthy donor base and partnering with such a relevant celebrity like Lavigne was the most effective way to activate the young people who are just beginning to build lifelong allegiances to charities.

    “Raise Your Voice” allows WCHF supporters to sing along with Avril on one of her most popular songs (“Keep Holding On”), and, in a great example of fan activation, the participants can then share their experience, and increase WCHF awareness, through social media channels. Entrinsic has created recording booths that will travel around Toronto for four weeks, allowing fans of the cause to feel like a pop singer as they record their own version of “Keep Holding On” to add to the interactive chorus. A dedicated website www.singwithavril.com will make sure that everybody can take part in this one-of-a-kind opportunity to sing with Avril Lavigne. Entrinsic knows that a high level of fan interaction and activation is what leads to the kind of advocacy that WCHF hopes to create, and their “Raise Your Voice” partnership uses media, creative elements, and celebrity in a way that is as innovative and bold as the hospital it supports.

    Below, Sabrina Vaz brand ambassador for Raise Your Voice does a cover of Avril Lavigne's song Keep Holding On.

    Creative credits:
    Creative Agency: Entrinsic, Toronto
    Executive Creative Director: Anthony Wolch
    Art Director: Dorota Kepka
    Bowie Shum
    Michelle Chiu

  • Android KITKAT 4.4, The future of confectionery Parody Ad Mocks Apple

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    KITKAT's Chief Breaks Officer tells us why KITKAT 4.4 is the future of confectionery.

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