• New Ad: CUPE Ontario "Whatever It Takes"

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    Toronto creative agency K+CO creates a great new ad campaign for unions, that's right we said that dirty word. "Whatever it Takes" is the first in a series of ads to be released as part of the "Stand Up for Fairness" campaign for CUPE Ontario which includes a new micro-site (created in house) http://www.standupforfairness.ca/ where union members and anyone looking for fairness can join the fight.

    Every day, people are bombarded by media clutter and that doesn't leave a lot of space for important messages to get through. But here at CUPE Ontario, we won't let that stop us!

    Credits:
    Client: CUPE Ontario
    Creative Ad Agency: K+CO (http://www.kandco.ca)
    Creative/Art Direction: Ahmad Ktaech
    Copy: Howard Sato
    Motion Design: Daniel Schifano

  • Water is Awesome, "Watermark" Film Trailer

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    Ten countries. Five years in the making. Scotiabank is proud to be the presenting partner of Watermark, a film by world-renowned photographer Edward Burtynsky and award winning director Jennifer Baichwal. In Theatres in Toronto September 27th and Select Cities Across Canada October 11th. More here: http://www.scotiabank.com/arts

  • Amazing LEGO brick street art for LEGOLAND Discovery Centre - The Mosaic Project

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    Check out LegoLand & AstralOOH's latest campaign that took 110,592 lego bricks, 2,000 people, 4 ad faces, 8 hours, and a lot of happy lego-fanatics of all ages.

    Press: Recently LEGOLAND Discovery Centre Toronto through an event, #BrickByBrick, at Yonge Dundas Square which successfully engaged children, families and adults who share their love for LEGO. Working closely with Astral Out-of-Home, the concept of building mosaic ads, instead of paper posters, was developed. Using a method similar to paint-by-numbers, individuals from the public received a multi-coloured tile, indicating the colour of the LEGO bricks to be used. Once the tile was built, they placed it on the Astral Out-of-Home’s transit shelter ad face, where the mosaic board was secured.

    These mosaics would eventually reveal characters from the newly launched 4D movie LEGO® Legends of Chima, as well as, Toronto MINILAND and the ever-popular Kingdom Quest ride. The media got in on the action as well and morning hosts from Breakfast Television Toronto even got their chance to place a tile on the mosaics early in the morning, further encouraging the public to come and build.

    A time lapse video was created to capture the over 110,000 LEGO bricks, in only 8 hours, turn into these beautiful works of art which will now be a part of Toronto’s streets for all to witness over the course of the summer, after which they will be brought back to LEGOLAND Discovery Centre for all guests to enjoy. It was an overwhelming feeling to see these mosaics come to life and to know that the people of Toronto made this happen.

  • Director Eric Johnson Nails The Darcys "The River" New Music Video In One Shot & In Awesome Slo-Mo

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    Toronto quartet, The Darcys new release and video hit YouTube today, "The River" from the upcoming LP "Warring" set be released on the 17th of September through the bands label Arts & Crafts. Of the lead track, the band says, “The River is about the darkness at the bottom if you don’t find yourself at the top.”

    The video was directed by Canada's own Eric Johnson and filmed right here at Toronto's Etobicoke Creek. Filmed in one shot and pretty impressive in slow motion using a Phantom Miro M120 at 1700fps.

    Video Credits:
    Director - Eric Johnson
    Cinematographer - Andrew Oxley
    Producer - Adria Budd Johnson
    Executive Producer Jordana Aarons
    Cedar Avenue Productions / Working Breed Productions

  • Meet Typography Stud Lucas Young and his "Summer of Posters" Collection

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    Meet 19 year old graphic design student Lucas Young who is passionate about print and all things typography. Currently halfway through a Bachelor's degree in Design at York University/Sheridan College in Toronto, Canada, and a stud of a designer to watch for in the future.

    This summer has been an awesome time of development, learning and just plain old fun. Here's a collection of self initiated typography projects I've done over the last few months.

    Images via: Lucas Young on Behance

  • The Greatest Donation Box Ever via Grip Toronto for Sunnybrook Hospital

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    Credits:
    Advertising Agency: Grip Limited, Toronto, Canada
    Creative Directors: Bob Goulart, Dave Hamilton
    Art Director: Yan Snajdr
    Copywriter: Tom Mednick
    Print Director: James Graham

  • Don't Miss Event: OMAC, IGNITE - Sparking Ideas in Out-of-Home

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    For marketers, ad agencies, OOH companies and suppliers, OMAC’s IGNITE is the authoritative forum to connect with industry thought leaders and discuss the hottest topics impacting consumer engagement today.

    OMAC’s event will foster education, interaction and showcase effective innovation in OOH in a morning seminar and trade show format. Keynote speaker and award-winner Steffan Postaer, Executive Creative Director of Gyro, will discuss the relevancy of OOH, its role in changing consumer behaviour and the future.

    Hear from a cross-section of clients including Joycelyn David of Western Union who will divulge the strategy and breakthrough results behind media campaigns that have effectively leveraged new technology like mobile and digital OOH, while enhancing brand relationships.

    Gain a sneak peak at the future of OOH via platforms that allow companies to revolutionize traditional marketing practices by offering timely and relevant digital and interactive experiences that fuse technology and creativity to maximize marketing strategy effectiveness.

    When: Thursday, November 14, 7:30 AM – 12 Noon
    Where: Glenn Gould Studio, 250 Front Street W, Toronto

    To purchase tickets: https://omacignite.eventbrite.ca/

  • Cool New Ray-Ban Project from DDB #nofilterjustrayban

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    Ray-Ban Belgium and DDB Brussels have launched a new campaign that makes creative use of public transportation to communicate Ray-Ban's wide range of polarized color lenses: from sky blue to hot pink.

    In all major Belgian cities, trams have been redesigned into "Ray-Ban Test-Drive Trams" that let you discover the city through different Ray-Ban color lenses.

    Tapping into the use of filters on mobile platforms like Instagram, posters inside the tram invite travellers to share their pictures of the city with #nofilterjustrayban.

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