• The Tooth Fairy and a Mermaid Are The Stars of ING's "Cheque-In. Believe-It" New Ad

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    ING Direct's latest commercial via John St. Toronto: "Cheque-In. Believe It" features the Tooth Fairy, a mermaid, Minotaur, and of course Big Foot sitting around the office lunch room discussing cheque cashing. Pay attention as Mermaid explains to the venting Mr. Tooth Fairy that they can simply use the new ING Cheque-In app to take a picture of a cheque and deposit it directly to your account...we know, it's the stuff dreams are made of.
    via:

  • Rendering Of Toronto's Skyline of Tomorrow Is Sick Beautiful

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    Upside-Down Marketing & Design's Scott Dickson shared his rendering of what the Toronto Skyline might like in the very near future on Reddit yesterday...to mixed reactions. Scott, who admits to being a skyscraper geek tells The Huff it "could be crazier" but that he got burnt out photo shopping the image and left off around a dozen projects under development.

    Perhaps the most dramatic feature in the rendering is a project that remains very much up in the air: the massive new towers flanking the CN Tower.

    Oxford Place was set to include a new casino, but that idea is dead for the time being, as well as four towers and a convention centre.

    Dickson thinks the development is "compelling and exciting," but can't say what its final form will take.

    On the whole, he's hopeful about the future of the Toronto skyline and wants to see it take off.

    "A lot of crap has been built in the condo boom ... but we've also had, and can look forward to, a few jewels."

    For a high-resolution version of the image go here: http://www.upside-down.ca/cherry-oxford.jpg

  • Toronto's Crush is Bringing Back The SadieCam Live Feed

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    The Sadie Cam live stream is coming back tomorrow between 1-3PM. Thumbs up to Glossy for giving us the heads up.

    A few weeks ago Crush, a Toronto-based design, animation and VFX shop, put a GoPro on top of their office dog Sadie, a French Bulldog, and hosted a live stream of her activities on their website. It was awesome. Serious.
    They are doing it again tomorrow, from 1pm-3pm. They even produced a cute little promo animation (above). You should check it out, it’s a great procrastination destination. Watch here crushinc.com/sadie.

    We might just have to pay Crush a visit, check out the Crush Family Voice Jammer. They put the theory that as you speak, your brain is constantly re-affirming what you say with what you meant to say. During this process, there is a a slight delay from when your brain sends the signal out to when you hear it back. What “Speech Jammer” does is delay the signal of your voice to your brain, so your brain tries to compensate, making you slur, stutter, and mispronounce words.

    Read this into the mic was the only instruction given…

  • The Strategy Agency of the Year Shortlist is in

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    Canada’s adscape is far from dormant. The sheer volume of agencies that entered into strategy‘s awards competitions this year is emblematic of the industry’s prolific vista.

    The below list of agencies, which have been deemed cream of the crop by a panel of marketing and ad execs, are in the running for the top agency, digital and media prizes, which will be presented at this year’s awards gala on Nov. 5 in Toronto.

    Agency of the Year shortlist:
    BBDO
    Cossette
    Cundari
    DDB
    Grey Canada
    John St
    Leo Burnett
    Lg2
    Lowe Roche
    Ogilvy
    Rethink
    Sid Lee
    Taxi
    Zulu Alpha Kilo

    See the rest via Jennifer Horn @ Strategy Online

  • Dave Watson & TAXI Make Pizza Look Delicious with BP Menu Design

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    The Challenge:
    Canadian sports bar and family restaurant, Boston Pizza asked to design a menu for them that best illustrated their new tagline: Here to Make you Happy.

    Approach:
    The creative approach to this brief was taken literally by TAXI. They started by creating a long list of things that Boston Pizza offers (and does) to make their guests happy. They then took that list and created typographic lock-ups that worked as informative and decorative icons throughout the piece. The menu was based on a three ring binder system that would allow for updates with minimal cost ramifications.


    via: Dave Watson" | Behance

  • Bradley Cooper Narrates New Nike "Just Do It - Possibilities" Spot and Damn It's Good

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    We're all capable of a little more -- a little faster, a little higher, a little stronger, a little more. And when we look at all of the little things we've done, we'll see the big things we're doing.

    Credits:
    Ad Agency: Wieden + Kennedy
    Global Creative Director: Alberto Ponte, Ryan O'Rourke
    Agency Executive Producer: Matt Hunnicutt
    Copywriter: Edward Harrison
    Art Director: Sezay Altinok
    Agency Producer: Anna Smith
    Agency Associate Producer: Kirsten Acheson
    Head of Production: Ben Grylewicz
    ECD: Joe Staples, Susan Hoffman
    Prod. Co.: MJZ
    Director: Nicolai Fuglsig
    EP: Emma Wilcockson
    Producer: Suza Horvat
    DOP: Greig Fraser
    Editorial: Rock Paper Scissors
    Editorial: Angus Wall
    VFX: A52
    Mix: Lime Studios
    Sound Design: Barking Owl

  • Toronto's Red Urban Demonstrates the Powerful Acceleration of VW's 2014 Golf with flying ice-cream and beer bellies

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    What do ice cream cones, beer bellies, pizza, bubble gum and pregnant women have in common? They’re all in the latest spots for Volkswagen Germany, created by Toronto based creative ad agency Red Urban. They don’t mix well with the powerful acceleration of the new Golf GTD.
    "Ice Cream"

    "Gum"

    "Delivery"

    "Bellies"

    "Pizza"

  • Sears Back to School Commercial, Unitas created "Close Knit Family"

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    Credits:
    Creative Ad Agency: Unitas, Toronto
    Creative Director: Graham Lee
    Writer: Sally Smallwood
    Art Director: Nadine Prada
    Director: Benji Weinstein

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