Tapped to drive creative and integrated campaigns, Brent Choi joins JWT as the Chief Creative and Integrated Officer.

Brent worked at Cundari since 2009 as Chief Creative Officer and created numerous memorable campaigns such as SickKids Pain Squad.

“I'm thrilled to be joining the JWT team. They've had a long history of attracting the world's top brands and producing some of Canada's most memorable campaigns,” said Choi about the move. "Working closely with the team, my goal is to build upon JWT's past successes, while bringing my experiences and perspective to the table. January 31st can't come soon enough.”

Congratulations to both JWT and Choi. We're looking forward to seeing some great work come out of this.

Remember that fat Southern Comfort sipping beach bum brought to us by Wieden+Kennedy New York? If you forgot, we reported on him last year.

Well, he's back with a microsite and YouTube video series. Stroll on over to ComfortableWeatherGuy.com and you can see the big fella standing in front of whatever the weather is like in your area.

He sort of reminds us of another character from Wieden+Kennedy... Either way, the campaign is well executed and is actually downright funny at points.

Via Adweek.

The Scottish Government wants its women to 'Drop a Glass Size'. That is the name of their latest campaign aimed at getting women to make small changes to drink less. Why they are only concerned with women, we're not totally sure.

The Drinking Mirror app was developed as part of this campaign and shows women what they will look like if they keep getting totally knackered at the pub every weekend.

This fun app is free and can be downloaded on your iPhone, Android or used on the web.

Are we the only ones that find this more than a bit creepy?

Via PSFK.