This new, unfortunately named campaign from Molson is centered around the revelation that guys seem to love bacon and burgers and will go to the gym to be able to eat those foods.

You know, instead of a diet, it's a "Guyet". Get it?

The creative came from Rethink and MEC Canada took care of the media buy.

Via strategy.

With a nod to the radio plays that provided a platform to early advertising and sponsored content.

Plots range from a young man struggling to survive in the cold to a young woman forced into prostitution speaking to a customer. At the end of each spot is the tagline "It’s hard to listen to, it’s even harder to live through.” Listen here.

Taxi handled creative while Mediacom took care of the media buy.

Via strategy.

We like car sharing and maintain that it's a pretty good idea. A lot of people don't need to own a car but they often need access to a car for beer runs, lunch trips to Ikea and the like.

Zipcar, one of the leaders in Toronto, has been acquired by Avis Budget Group for a walloping $500 million in cold hard cash. That's at $12.25 per share, a 49% premium over last Monday's closing price of $8.24.

How this will affect Zipcar's service and the car sharing market in Toronto overall will remain to be seen.

Via Business Insider.