Toronto based Panic & Bob Editing were at the heart of The Future of Storytelling conference (FoST) in NYC. This exclusive invitation only event is a gathering of top executives, technologists and creative elite sharing a common vision: Reinventing the way stories are told.
Panic & Bob, a boutique editorial house helped bring to life the stories of two of the visionaries speaking at the engagement, Tom Perlmutter of the National Film Board of Canada, and retail dynamo Angela Ahrendts, CEO of Burberry. In the short films, both visionaries unveil how new methods and technologies are shaping the way stories are told.
Panic & Bob’s partner Sam McLaren comments; “Storytelling has forever been at the core of communication and is our social currency. Changing technologies have always influenced the ways stories are told, but now more than ever, the rapid change of mediums and methods are infusing a new exciting dimension to the ways we 'tell the tale'.
McLaren continues: “We are here the heart of the conversation at the Future of Storytelling conference because we think it’s important to be part of the conversation as the creative industry evolves and storytelling plays a greater role in captivating audiences.”