Toronto Advertising & Marketing Blog & News - The Toronto Egotist

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Global Mood Clocks Demo Grey's API Skillz

February 2nd, 2011 / Comments (0)
Grey Canada shows off their API skillz with the Global Mood Clocks -- here in microsite format and soon to be available for your Apple device. The clocks pull the dominant colour from the latest local geo-tagged photos uploaded to Flickr, along with Google's local trending searches and Twitter's local trending keywords in real-time.
Going Long

February 1st, 2011 / Comments (2)
Covenant House shares the personal stories of its troubled youth in these compelling long-form ads around Toronto. Thought-provoking stories told through exceptional copy. (Sorry for the iPhone pic, you'll have to hunt these down yourselves, unless the creators can provide us some better media.)
Philosophy: If You Funnel Drink In Reverse, Is It Puking?

January 19th, 2011 / Comments (0)
Compelling work by MTV and Spy Films Toronto.

Also, When these kids grow up, they're gonna love Casino Rama.
Crashvertise Implements The Idea We've All Thought Of

January 19th, 2011 / Comments (0)
Italian "Artgency" KOOK has launched Crashvertising at the scenes of car accidents.

The BrandflakesForBreakfast Blog says this is satirical -- can someone confirm this? It seems like KOOK would do this for realz.
Organic Loses Bank of America

January 19th, 2011 / Comments (0)
AgencySpy is reporting that Bank of America has parted ways with digital agency Organic today, work (and impressive stuff over the years) which was partially created by the Toronto office.

Good luck to that team, and, we hope we can help those talented people -- get your accounts and portfolios set up on the Toronto Egotist, right now!
Now You Know

January 18th, 2011 / Comments (0)
DDB Canada takes us on an intense and kinetic ride in a Subaru WRX STI through the trees in Bancroft, Ontario. The use of annotations on YouTube isn't as smooth as one would like, but that's more of a YouTube deficiency than the work's.

But -- wait a minute DDB, no YouTube comments allowed? What is wrong with you? What is this, 1998? Welcome to the YouTube, friends. Now go fix it.
If It's In The Case Study, It Must Be True.

January 12th, 2011 / Comments (0)
John St. might just grab a lion for this epic pony party. Happy Birthday, Chelsea.

Discussion: Is there anything for which Arcade Fire + Slo-mo doesn't work?

Answer in the comments...
Ted Williams For Kraft

January 10th, 2011 / Comments (0)
CP+B work continues to rise to the top because they can pull the trigger quickly.

Kraft scores, but the "client" in the ad has to open his throat and force down that gooey mess. Does that guy look like he's jonesing for some KD? Can't imagine "Dad" will have this problem ever again with this client. Way to impress, Mom.

And here's the Ted Williams story:

(via The Minneapolis Egotist)

Editorials / View All

When Brand Building Becomes Personal

06/06/2013 - 13:38 / Comments (0)

by The Austin Egotist

Jared Dunten is a lot of things. Copywriter. Artist. Father. Husband. Paraplegic. Fighter. That last one probably should have come first.

...
When Brand Building Becomes Personal

06/06/2013 - 13:38 / Comments (0)

by The Austin Egotist

Jared Dunten is a lot of things. Copywriter. Artist. Father. Husband. Paraplegic. Fighter. That last one probably should have come first.

...
Oh, The Infantilization of it All! Or, I’m An Old Grump

03/05/2013 - 12:31 / Comments (0)

by The Toronto Egotist

By Cameron Reed

I’ve been kicking around this thought lately. It’s not a profound one, and it’s most certainly something that’s been...