Sterling-Rice Group

Digital Media Planner

Type of work: Full-Time
Location: Boulder, CO
Company URL:
Date Posted: March 9th, 2012

Sterling-Rice Group (SRG) is not your typical ad agency. We ranked #3 out of 50 companies in Outside Magazine's famed "Best Places to Work" list. We were named one of the best small agencies of 2011 by Advertising Age. Our fun culture, love of "living well," enviable Boulder location, passion for great work and giving back to our community make SRG a great place to be every day.

We are a 130+ person integrated marketing firm. From developing international websites and advertising campaigns to crafting digital strategies for emerging media, the Sterling-Rice Group is uniquely skilled at growing brand equity in both the physical and virtual worlds. Join our unique culture that fuses strategy, innovation, and creativity.

The Digital Media Planner has responsibility for developing, implementing, and optimizing online strategies and initiatives for a variety of clients.

• Integrates digital media with offline advertising and marketing programs
• Develops buying strategies for maximizing media dollars, and handles media RFPs and negotiations
• Writes online media plan recommendations and point-of-views across a wide array of opportunities
• Creates and manages media flowcharts, client media authorizations, billing and all media vendor contracts
• Utilizes research to develop target audiences and media recommendations - analyzes at a sophisticated level (@Plan, ComScore, Google AdPlanner, Google Analytics)
• Seeks out and shares emerging media and relevant advertising opportunities with the media department and client teams
• Strategizes ways to most effectively use Internet and other digital media dollars to the greatest benefit for our clients
• Recommends online media budgets, supervises media billing, manages reconciliation, and all budget reporting as requested
• Works closely with media supervisor, account team/client throughout online campaigns to monitor, report and optimize performance, resolving any performance issues
• Understands various tracking services and can build campaigns, traffic and track them for reporting purposes
• Analyze tracking results and write detailed campaign reports
• Fields incoming proposals / phone calls from various vendors
• Strategically manage a junior paid search specialist
• Supervise and mentor a junior team, who execute trafficking, billing, reporting functions

Qualification include: 3-4 years of online media planning/buying experience. Good writing and presentation skills, Strong negotiation skills, Detail-oriented with strong attention to follow-through

Skills required:
- Experience using DoubleClick/Dart and/or AtlasDMT adserving technologies
- Experience with online research tools including Nielsen, @Plan, AdRelevance, ComScore, Google Analytics, etc.
- Familiarity with offline media concepts

How to apply:

In return for your talents, we offer you a team of smart and creative professionals in an environment where people are encouraged to both work hard and have fun. We’re also located in Boulder, Colorado, one of the best places to live in the United States. Top that off with outstanding benefits and a competitive salary, and you’ll find a company that’s hard to beat. For more information, check our website at

Do you have what it takes to join our team? If so, please click on the attached link to apply:

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