Toronto ad agency Zulu Alpha Kilo creates four spots in for Bell's Olympic campaign. The campaign includes ads entitled "Speed," "100 Channels," "Bell Bustle," and "Breakaway."
Above is the Leo Burnett, Toronto spot "The Best of Canada on the Best of Bell" that debuted during the Super Bowl.
"With our Sochi 2014 campaign, we've worked to capture the essence of Canadians' warm and enduring support for our athletes, and all the ways and all the places we can watch and cheer them on at the Winter Games with Bell networks and screens," said Rick Seifeddine, senior brand vice-president at Bell Canada. "It was a true team effort to show Canadians from across the country cheering on Team Canada, and we hope everyone has as much fun watching the ads as we had making them."