Plantable Beer Coasters
As part of their Red Leaf project, Molson Canadian will be including plantable beer coasters in select cases of beer. When planted, the coasters will grow into mighty Black Spruce trees.
We're not sure how many frat houses are going to start organizing tree-planting expeditions, but we can see this going over well with the cottaging set. Either way, it's a nice idea from Rethink that compliments the rest of their campaign well.