Pfaff Porsche Create the Most Direct Mail Campaign Ever

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Targeting Toronto's most affluent neighbourhoods, Lowe Roche and Pfaff Porsche executed the most direct and personal direct mail campaign we have ever seen.

The cars were parked in the driveways of homes, the car was photographed by a professional photographer, and a flyer was created in the back of a van by a designer and placed in the mailbox of the home.

Toronto's Lowe Roche was responsible for this campaign which led 32% of recipients to visit a website to book a testdrive.

Astute listeners will also note local sweethearts Austra playing in the background.

Nice work.

Via glossy.


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