A First-of-its-Kind iPad Touchscreen Ad for Infiniti
The interactive ad allows iPad 2 users to take a 360-degree panoramic look around the all-new Infiniti JX’s interior by moving and tilting their device. Unlike other immersive experiences that harness the iPad’s gyroscope technology, the Infiniti ad can be viewed without downloading an app, making it a world first. Users can look up, down and in all directions and from all three rows of seating as they were physically inside the vehicle. Advertising Agency: TBWA Toronto. Digital Media & Advertising: Olive Media.