Don't Text and Drive

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Created from smashed car parts welded together, this sculpture from TBWA/RAAD for Nissan aims to stop young people to stop texting and actually pay attention behind the wheel.

The sculpture reads 'FYI' and is puncuated by a QR code. This is possibly one of the few instances that we think a QR might actually be effective. Nice work.

Via The Dubai Egotist.


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