Tattoo Shop Uses QR Code To Test Potential Hires

Who said QR Codes are useless? Well we certainly have. We think they're one of the biggest turds created by digital advertising (and that's saying a lot). But maybe we're wrong.

To cut down on time spent screening resumes, interviewing and testing artists, this tattoo shop in Turkey along with agency BÜRO, launched a campaign to test participants' skills.

Berrge Tattoo used a print campaign to screen applications. Interested artists would have to fill in a QR code by hand which they would then scan, giving them access to details about the job.

Via PSFK.